Montage Strategic Communications works with companies to develop brand and positioning platforms, key messages and marketing plans. We are not a full-service marketing agency. Instead, we focus on creating the strategies so that your team can implement the tactics.
Communications and marketing plans
Benjamin Franklin said, “By failing to prepare, you are preparing to fail.” No where is this more true than in the area of communications. With long lead times for many communications vehicles, it can easily take several months to see results. This is why it important to have a specific, concrete communications plan. Whether it’s a product launch plan, a quarterly or an annual communications plan, or long-term communications plans, Montage Strategic Communications can work with you to create a strategic communications plan to help you meet your organization’s goals.
Branding and positioning strategies
At Montage Strategic Communications, we don’t believe that designing a logo is the same thing as creating a brand. A brand is more than just a graphical representation of a company; it’s what a consumer thinks of when thinking of a company, product or service. Positioning – where the company, product or service is placed in the market and the mind of the consumer – is just as important as branding. Montage Strategic Communications works with companies to define their brand and positioning strategies and to turn these strategies into message platforms to use in communications programs.
Communications education and training
Whether you are with a small company and need to train someone to handle the marketing and communications function, or you are a large company and want your team to learn to learn the latest on social media and communications trends, Montage Strategic Communications can help. With experience teaching communications on the university-level, we can customize a training program to meet your company’s needs.